Robert H Reiher

1 book

What Kids Buy: The Psychology of Marketing to Kids by Robert H Reiher, Daniel Acuff
What Kids Buy: The Psychology of Marketing to Kids
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Robert H Reiher, Daniel Acuff

What Kids Buy: The Psychology of Marketing to Kids

Robert H Reiher, Daniel Acuff

208 pages • first pub 1997 (editions)

informative lighthearted medium-paced