What Kids Buy: The Psychology of Marketing to Kids by Robert H Reiher, Daniel Acuff
What Kids Buy: The Psychology of Marketing to Kids
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Robert H Reiher, Daniel Acuff
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What Kids Buy: The Psychology of Marketing to Kids

Robert H Reiher, Daniel Acuff

208 pages • first pub 1997 (editions)

informative lighthearted medium-paced
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What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mat...

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