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The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Chip Heath, Andy Smith, Jennifer Aaker, Dan Ariely, Carlye Adler

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

Chip Heath, Andy Smith, Jennifer Aaker, Dan Ariely, Carlye Adler

240 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker, Andy Smith

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

Jennifer Aaker, Andy Smith

211 pages • first pub 2010 (editions)

nonfiction business informative medium-paced