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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan by Jung Kee Hong, You-Il Lee

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

Jung Kee Hong, You-Il Lee

200 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan by Jung Kee Hong, You-Il Lee

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

Jung Kee Hong, You-Il Lee

190 pages • missing pub info (editions)

nonfiction business economics informative medium-paced