This felt like a well developed look at Fordism and its bleeding into control of human life. I enjoyed Grandin's ability to tie what was happening with the failed Fordlandia rubber and social project to what was happening in Brazil at large, as well as in Dearborn, Michigan. I think Grandin paints a portrait of Henry Ford and his employees from the United States as individually flawed human beings. I wish there would have been more from the perspective of Brazilians working the doomed rubber plantations and watching the repeated turnover and chaos.

It's nonfiction that at times reads as smoothly as fiction.

Would recommend.