This book was a birthday gift to me. I've since read quite a bit of Seth Godin, and I have to say, the man speaks a great deal of sense. I won't do this book any kind of disservice by trying to describe it or say why I thought it was marvellous. The author can do that for himself far better than I can. Just get it, read it, and take from it what you need. There's something in it for everyone.