The Legend and Lattes setting is truly the definition of a magical, low stakes, cozy fantasy story. If you don't know anything about business, you can turn off your knowledge about realistic markets.

As someone who went to a business school and therefore knows a bit about business plans and entrepreneurship, I was crying inside about some of Viv‘s plans for her shop at times. But I guess here the powers of fantasy worldbuilding come in clutch, so that you don‘t really have to look into things such as hiring criteria or food selling licenses.

In all the other cases (like the complete lack of marketing at the start) we had Tandri to save the day, so thank the heavens that we had her.

But honestly, if there was one thing I could wish for from this universe, it would be that more issues could be fixed with baked goods. Real-life Thimble bakeries would be a true game changer for conflicts.