Given to me by a Russian friend to practice my contemporary Russian slang and grammar translation, this is a very funny novel on themes familiar to 1950s American comedies--Babylen Tatarsky is a stipend-dependent emo Soviet poet when the system crashes down in 1990. A wild and crazy school buddy brings him in to a brand-new Russian ad agency. how do you market to people who have never had consumer choice? What effect will advertising have on Russians? What effect will sex, drugs and consumer abundance have on Babylen Tatarsky? There are several really hilarious puns, including a hallucination of an ancient Egyptian dog named Phukkup, along the way to Tatarsky's inevitable co-option into a TV star.