Extremely interesting break down of language, rehtorical tactics, and the different spheres of influence those tactics have been used.

The phrase "thought terminating cliche" is sticking with me as one to ponder. And I am catching myself thinking some "in group" vs "out group" thoughts. It feels good to be able to identify those behavior patterns in myself, to be able to evaluate if they're helpful.

This book is pretty clearly written by a fellow lefty, sjw type, but I honestly think this would be useful even if you don't agree with her politics. Her opinions are mostly expressed in some examples anecdotes, or the fitness section, but the analysis of rhetorical pattern is very clearly explained.
 
I did find myself a little annoyed by the fitness sections. I'm not a fitness buff myself by any means, but some of the things being deliberately described as Alien or Intense (the indoor stationary surf boards come to mind) felt a bit mean spirited. Or perhaps, not mean spirited, but deeply disconnected to a sense of whimsey. Sometimes things that are silly are fun precisely because they're silly. It struck me as on par with dressing up for a ren faire- no it's not the most effective way to do anything, but it's silly and fun because of it.
It also didn't feel like the second emphasized the weird state fitness "cults" find people - a person chock a block full of endorphins is going to react to language differently from a person sitting and listening to a sermon.