This was a very interesting topic, but not written very interestingly. It was hard to get into at times. Henry Ford was crazy AF, and the ineptitude involved of those involved in the Fordlandia endeavor is astounding. 

Ford had some good ideas, like paying people a good wage so they would be good consumers, and generally taking care of them. But he was also brutally anti-union and weirdly overbearing. Not to mention incredibly anti-Semitic. 

It's sad what has become of the Amazon since then. 

Overall an interesting read that would probably be better as a movie.