This is an excellent book for anyone interested in globalization or American industry and its influence in the world. Henry Ford was a fascinating character, and the story of his attempt to build a plantation and American town in the middle of the Amazon is a fascinating look at how companies like Ford (Firestone, and the United Fruit Co.) set the stage for what we consider globalization today.

Though the descriptions of "Fordlandia," as Ford's Amazon settlement is known, and the events that occurred there offer an interesting look at an American company abroad, the book's true strength is its examination of Ford, his life, his beliefs, and his attempts to create his own version of utopia both in the Amazon and back in Michigan.