All Thumbs: Mobile Marketing That Works by M. Kelley

All Thumbs: Mobile Marketing That Works

M. Kelley

218 pages missing pub info (editions)

nonfiction business economics
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Description

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this ...

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