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218 pages • missing pub info (editions)
ISBN/UID: 9781137279279
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 02 September 2014
Description
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this ...
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218 pages • missing pub info (editions)
ISBN/UID: 9781137279279
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 02 September 2014
Description
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this ...