The Challenger Sale: Taking Control of the Customer Conversation. Matthew Dixon and Brent Adamson by Matthew Dixon

The Challenger Sale: Taking Control of the Customer Conversation. Matthew Dixon and Brent Adamson

Matthew Dixon

240 pages first pub 2011 (editions)

nonfiction business informative slow-paced
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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, 'The Challenger Sale' argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale busi...

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