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50 pages • missing pub info (editions)
ISBN/UID: 9781530892402
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 05 April 2016
Description
Can price and advertising be used by vertically differentiated duopolists to signal qualities to consumers? We show that pure price separation is impossible if the vertical differentiation is small, while adding dissipative advertising ensures exi...
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50 pages • missing pub info (editions)
ISBN/UID: 9781530892402
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 05 April 2016
Description
Can price and advertising be used by vertically differentiated duopolists to signal qualities to consumers? We show that pure price separation is impossible if the vertical differentiation is small, while adding dissipative advertising ensures exi...