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576 pages • missing pub info (editions)
ISBN/UID: 9780199602131
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 18 May 2012
Description
Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines including economics, sociology, and psychology, i...
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576 pages • missing pub info (editions)
ISBN/UID: 9780199602131
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 18 May 2012
Description
Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines including economics, sociology, and psychology, i...