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320 pages • missing pub info (editions)
ISBN/UID: 9781119216179
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 16 October 2017
Description
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthca...
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320 pages • missing pub info (editions)
ISBN/UID: 9781119216179
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 16 October 2017
Description
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthca...
Community Reviews
Content Warnings