Purple on the Inside: How J.B. Hunt Transport Set Itself Apartin a Field Full of Brown Cows by Kirk Thompson, Matthew A. Waller

Purple on the Inside: How J.B. Hunt Transport Set Itself Apartin a Field Full of Brown Cows

Kirk Thompson, Matthew A. Waller

128 pages • missing pub info (editions)

informative inspiring reflective medium-paced
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Description

Purple on the Inside is more than a corporate history or business management primer. It's a practical case study that illustrates what Seth Godin described in Purple Cow, his best-selling book that considers what characteristics make for a remark...

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