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336 pages • first pub 1999 (editions)
ISBN/UID: 9780470238271
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 December 2008
Description
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead...
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336 pages • first pub 1999 (editions)
ISBN/UID: 9780470238271
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 December 2008
Description
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead...
Community Reviews
Content Warnings