The Positive Case for Negative Campaigning by Kyle Mattes, David P. Redlawsk

The Positive Case for Negative Campaigning

Kyle Mattes, David P. Redlawsk

256 pages missing pub info (editions)

nonfiction politics challenging informative medium-paced
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Description

Turn on the television or sign in to social media during election season and chances are you'll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have ev...

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