The Power of Customer Experience: How to Use Customer-Centricity to Drive Sales and Profitability by Martin Newman

The Power of Customer Experience: How to Use Customer-Centricity to Drive Sales and Profitability

Martin Newman

288 pages • missing pub info (editions)

nonfiction business economics
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Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers...

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