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502 pages • missing pub info (editions)
ISBN/UID: 9781402073687
Format: Paperback
Language: English
Publisher: Springer
Publication date: 31 January 2003
Description
From 1976 to the beginning of the millennium--covering the quarter-century life span of this book and its predecessor--something remarkable has happened to market response research: it has become practice. Academics who teach in professional field...
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Content Warnings
502 pages • missing pub info (editions)
ISBN/UID: 9781402073687
Format: Paperback
Language: English
Publisher: Springer
Publication date: 31 January 2003
Description
From 1976 to the beginning of the millennium--covering the quarter-century life span of this book and its predecessor--something remarkable has happened to market response research: it has become practice. Academics who teach in professional field...
Community Reviews
Content Warnings