Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition by Craig S. Fleisher, Babette E. Bensoussan

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Craig S. Fleisher, Babette E. Bensoussan

457 pages first pub 2002 (editions)

informative medium-paced
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Description

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a descript...

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