Communication and Channel Systems in Tourism Marketing by Daniel Fesenmaier, Muzaffer Uysal
Communication and Channel Systems in Tourism Marketing

Daniel Fesenmaier, Muzaffer Uysal

Communication and Channel Systems in Tourism Marketing

Daniel Fesenmaier, Muzaffer Uysal

274 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and mor...

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