Social Media and Public Relations: Fake Friends and Powerful Publics by Judy Motion, Robert L. Heath, Shirley Leitch

Social Media and Public Relations: Fake Friends and Powerful Publics

Routledge New Directions in PR & Communication Research

Judy Motion, Robert L. Heath, Shirley Leitch

224 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the t...

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