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166 pages • first pub 1976 (editions)
ISBN/UID: 9780444990358
Format: Not specified
Language: English
Publisher: Elsevier Publishing Company
Publication date: 01 January 1976
Description
A psychological and sociological study of the transmission of and response to rumor and gossip, viewing parallels between the dynamics of social exchanges and the consumption of goods and services. Bibliogs.
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166 pages • first pub 1976 (editions)
ISBN/UID: 9780444990358
Format: Not specified
Language: English
Publisher: Elsevier Publishing Company
Publication date: 01 January 1976
Description
A psychological and sociological study of the transmission of and response to rumor and gossip, viewing parallels between the dynamics of social exchanges and the consumption of goods and services. Bibliogs.