Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Collins Business Essentials

Geoffrey A. Moore with Regis McKenna

211 pages • first pub 1991 (editions)

nonfiction business informative medium-paced
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The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...

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