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341 pages • first pub 2009 (editions)
ISBN/UID: 9780137141005
Format: Hardcover
Language: English
Publisher: Wharton School Publishing
Publication date: 01 June 2009
Description
"Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require...
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341 pages • first pub 2009 (editions)
ISBN/UID: 9780137141005
Format: Hardcover
Language: English
Publisher: Wharton School Publishing
Publication date: 01 June 2009
Description
"Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require...
Community Reviews
Content Warnings