Creative Arts Marketing by Terry O'Sullivan, Catherine O'Sullivan, Liz Hill

Creative Arts Marketing

Terry O'Sullivan, Catherine O'Sullivan, Liz Hill

322 pages first pub 1995 (editions)

nonfiction art economics essays informative medium-paced
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For students and arts managers seeking a comprehensive and up-to-date guide to navigating the ever-evolving world of arts marketing, Creative Arts Marketing by Terry O'Sullivan, Catherine O'Sullivan, and Liz Hill is an invaluable resource that offers a wide-ranging analysis of marketing techniques and best practices to help them succeed in the diverse and dynamic arts sector.

Description

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industrie...

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