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322 pages • first pub 1995 (editions)
ISBN/UID: 9781138213777
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 October 2017
For students and arts managers seeking a comprehensive and up-to-date guide to navigating the ever-evolving world of arts marketing, Creative Arts Marketing by Terry O'Sullivan, Catherine O'Sullivan, and Liz Hill is an invaluable resource that offers a wide-ranging analysis of marketing techniques and best practices to help them succeed in the diverse and dynamic arts sector.
Description
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industrie...
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322 pages • first pub 1995 (editions)
ISBN/UID: 9781138213777
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 October 2017
For students and arts managers seeking a comprehensive and up-to-date guide to navigating the ever-evolving world of arts marketing, Creative Arts Marketing by Terry O'Sullivan, Catherine O'Sullivan, and Liz Hill is an invaluable resource that offers a wide-ranging analysis of marketing techniques and best practices to help them succeed in the diverse and dynamic arts sector.
Description
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industrie...
Community Reviews
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.