Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age by Ron Jacobs, Bob Stone

Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age

Ron Jacobs, Bob Stone

663 pages • first pub 1984 (editions)

business informative medium-paced
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Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, w...

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