SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham

SPIN Selling: Situation Problem Implication Need-payoff

Neil Rackham

197 pages first pub 1988 (editions)

nonfiction business informative fast-paced
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What makes success in major sales? How do some salespeople consistently outsell their competition? Why do techniques like closing work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major ...

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