Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

8 hours, 37 minutes • first pub 2006 (editions) user-added

nonfiction business psychology informative reflective medium-paced
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NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before...

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