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208 pages • missing pub info (editions)
ISBN/UID: 9780765646583
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 20 June 2016
Description
The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyz...
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208 pages • missing pub info (editions)
ISBN/UID: 9780765646583
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 20 June 2016
Description
The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyz...