Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events by Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips

Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events

Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips

304 pages • first pub 2007 (editions)

medium-paced
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Description

At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees h...

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