Great Brand Blunders: The Worst Marketing and Social Media Meltdowns of All Time... and How to Avoid Your Own by Rob Gray
Great Brand Blunders: The Worst Marketing and Social Media Meltdowns of All Time... and How to Avoid Your Own
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Rob Gray
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Great Brand Blunders: The Worst Marketing and Social Media Meltdowns of All Time... and How to Avoid Your Own

Rob Gray

240 pages • first pub 2014 (editions)

informative reflective slow-paced
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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you a...

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