The Brain Sell: When Science Meets Shopping by David R. Lewis, David R. Lewis

The Brain Sell: When Science Meets Shopping

David R. Lewis, David R. Lewis

306 pages • first pub 2013 (editions)

nonfiction business psychology challenging informative medium-paced
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Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade u...

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