Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons, Annette Simmons, Doug Lipman
Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Annette Simmons, Annette Simmons, Doug Lipman

Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Annette Simmons, Annette Simmons, Doug Lipman

322 pages first pub 2000 (editions)

nonfiction business informative reflective slow-paced
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Nearly everyone responds to a good yarn, and that's precisely the point behind The Story Factor by Annette Simmons. A "collaborative behavior" consultant to public and private organizations, Simmons argues that storytelling may just be the best ma...

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