Making of a Name: The Inside Story of the Brands We Buy by Jack Trout, Steve Rivkin, Steve Rivkin, Fraser Sutherland

Making of a Name: The Inside Story of the Brands We Buy

Jack Trout, Steve Rivkin, Steve Rivkin, Fraser Sutherland

missing page info Add in missing page information • first pub 2004 (editions)

informative lighthearted medium-paced
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Description

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the se...

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