Strategic Market Relationships: From Strategy to Implementation by Tom O'Toole, Bill Donaldson

Strategic Market Relationships: From Strategy to Implementation

Tom O'Toole, Bill Donaldson

269 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Strategic Market Relationships, 2nd Edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationshi...

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