Heineken in Africa: A Multinational Unleashed by Olivier Van Beemen

Heineken in Africa: A Multinational Unleashed

Olivier Van Beemen

256 pages missing pub info (editions)

nonfiction business economics politics informative medium-paced
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For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic d...

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