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Robert Palmatier, Shrihari Sridhar
288 pages • missing pub info (editions)
ISBN/UID: 9781137526236
Format: Paperback
Language: English
Publisher: Red Globe Press
Publication date: 31 January 2017
Description
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured aro...
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Content Warnings
—
Robert Palmatier, Shrihari Sridhar
288 pages • missing pub info (editions)
ISBN/UID: 9781137526236
Format: Paperback
Language: English
Publisher: Red Globe Press
Publication date: 31 January 2017
Description
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured aro...
Community Reviews
Content Warnings