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220 pages • missing pub info (editions)
ISBN/UID: 9780415322249
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 20 November 2003
Description
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ...
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220 pages • missing pub info (editions)
ISBN/UID: 9780415322249
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 20 November 2003
Description
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ...
Community Reviews
Content Warnings