Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
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Peter Cheverton
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

352 pages • first pub 2000 (editions)

nonfiction business economics medium-paced
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An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the...

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