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112 pages • first pub 1923 (editions)
ISBN/UID: 9798689173542
Format: Paperback
Language: English
Publisher: Independently Published
Publication date: 22 September 2020
Description
In Crystallizing Public Opinion, Edward Bernays lays out his founding principles for the field of public relations. He shows how he effectively used these methods to shape the perceptions and actions of those he set out to influence. Topics he dis...
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112 pages • first pub 1923 (editions)
ISBN/UID: 9798689173542
Format: Paperback
Language: English
Publisher: Independently Published
Publication date: 22 September 2020
Description
In Crystallizing Public Opinion, Edward Bernays lays out his founding principles for the field of public relations. He shows how he effectively used these methods to shape the perceptions and actions of those he set out to influence. Topics he dis...