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ISBN/UID: 9780060886806
Format: Audio
Language: English
Publisher: HarperAudio
Publication date: 05 October 1995
Description
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the...
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missing duration info
ISBN/UID: 9780060886806
Format: Audio
Language: English
Publisher: HarperAudio
Publication date: 05 October 1995
Description
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the...