The Lords of Strategy by Walter Kiechel III, Walter Kiechel

The Lords of Strategy

Walter Kiechel III, Walter Kiechel

missing page info Add in missing page information first pub 2009 (editions)

nonfiction business history informative slow-paced
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Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. I...

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