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444 pages • first pub 1989 (editions)
ISBN/UID: 9781412956475
Format: Paperback
Language: English
Publisher: Sage Publications (CA)
Publication date: 30 October 1989
Description
Foreword - Alan Andreasen Dedication PART I: UNDERSTANDING SOCIAL MARKETING Chapter 1: Defining Social Marketing Marketing Highlight: "Save the Crabs. Then Eat Them." What Is Social Marketing? Where Did the Concept Originate? How Does Social Marke...
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444 pages • first pub 1989 (editions)
ISBN/UID: 9781412956475
Format: Paperback
Language: English
Publisher: Sage Publications (CA)
Publication date: 30 October 1989
Description
Foreword - Alan Andreasen Dedication PART I: UNDERSTANDING SOCIAL MARKETING Chapter 1: Defining Social Marketing Marketing Highlight: "Save the Crabs. Then Eat Them." What Is Social Marketing? Where Did the Concept Originate? How Does Social Marke...
Community Reviews
Content Warnings