Successful Direct Marketing Methods by Ron Jacobs, Bob Stone

Successful Direct Marketing Methods

Ron Jacobs, Bob Stone

579 pages first pub 1984 (editions)

business informative medium-paced
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With more than 250,000 copies sold, the classic text on direct marketing is now even better!This thoroughly revised edition of "Successful Direct Marketing Methods "--the "bible" of direct marketing-- includes expanded material on the Internet and...

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