Advancing Communication Science: Merging Mass and Interpersonal Processes by Robert Hawkins, Suzanne Pingree, Robert P. Hawkins, John M. Wiemann

Advancing Communication Science: Merging Mass and Interpersonal Processes

Robert Hawkins, Suzanne Pingree, Robert P. Hawkins, John M. Wiemann

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Ten chapters discuss ways in which interpersonal and electronic mass communication affect each other, regarding emotional communication and need as determinants in media selection. The authors emphasize the need for special communication skills in...

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