The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies by Kaye Sung Chon, Onofre Martorel Cunill

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

Kaye Sung Chon, Onofre Martorel Cunill

213 pages • missing pub info (editions)

nonfiction business economics
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Description

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world--and what strategies will they use to continue their growth?This first-of-its-kind textbook presents a balanced overview of the ...

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