Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More by Jennifer Luo Law, Stephen Wunker

Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More

Jennifer Luo Law, Stephen Wunker

missing duration info Add in missing duration information • first pub 2018 (editions)

nonfiction informative slow-paced
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Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spe...

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